design research, brand strategy, visual design

Mobix

Briefing

Mobix is a Brazilian furniture boutique of modernist design pieces, containing unique items from 1950 to 1990. Located on Lavradio Street, the brand reflects sophistication and refinement of the best of Brazilian furniture. The objects are selected and carefully restored to show its true essence and preserve its historical value. The construction of the visual identity was based on the esthetics of the Brazilian modernist design. This artistic movement was inspired by the Bauhaus fundamentals, bringing the concepts of geometrism and simplicity. Brazilian modernist artists also added the idea of comfort, sensuality in the forms and sophistication.